Further Discussion

The concept that needs further discussion, in my opinion, is chapter 9 of the Epstein text. This chapter talks about concealed claims.

One of the concepts is the Euphemism and Dysphemism. Euphemism is when a word or phrase that makes something sound better than a neutral description and Dysphemism is when a word or phrase that makes something sound worse than a neutral description.

The text shows a few examples about this concept but doesn't really explain it like when are they good to use it, where should people use them, how they should be used or why such terms should be used. They should show some examples where a good word is used as dysphemism.

I'm pretty sure these terms, Euphemism and Dysphemism, are used by people in their daily lives without even noticing it. People use these concepts in their advertisements to make their products sound nice and fancy or make their competition's products sound ugly and bad so that they can persuade their viewers to buy their products instead of their competion's.